Book: Two Beats Ahead

What great musical minds teach us about creativity and innovation

Very relatable content. I never made the connection before but it’s great to read about the parallels in the mindset needed to make great music and that to make creative and innovative products. It’s broken down as such:

1. Listening
2. Experimenting
3. Collaborating
4. Demoing
5. Producing
6. Connecting
7. Remixing
8. Sensing
9. Reinventing

For example, when you listen to music, you don’t usually think about silence, but subconsciously it bring dynamics and drama to a piece when applied properly. Same goes with design - space can bring drama, drama can bring emotion, and emotion can be the difference between people sticking with your product, or leaving it behind.

I just set up my home music studio and I’m trying to finish an album in my spare time. It’s ironic right now because I’m designing digital products for a company that started as a record label. Funny how things come full circle! 🎸

#music #creative #productdesign #innovation #ideo #berklee